While a sports dome has many benefits, it can be a significant investment (see our white paper on the cost of building a dome.)
Below are some creative ways to fundraise for your dome project so you can to enjoy your sport year-round.
Have a Catchy Name for Your Fundraising Drive
When a group of local businesspeople in Owen Sound, Ontario wanted to erect a dome for the community, they came up with the catchy fundraising name, “Raise the Dome.”
Soon, the Raise the Dome fundraising drive was being covered by local radio stations and donations were pouring in.
Partner with a Prominent Local Business Leader
Redeemer University in Hamilton, Ontario named their soccer dome fundraising efforts, “The Field for All Seasons Campaign.” They partnered with Ron Foxcroft, a local community leader and founder and CEO of Fox 40 International. Ron Foxcroft invented the Fox 40 pealess whistle, used officially by just about every recognized sports league there is. His involvement brought immediate clout to the project and got their fundraising off to a roaring start.
Partnerships Between Schools, Clubs and Cities
When Redeemer launched their dome fundraising drive, they didn’t go it alone. They collaborated with the local Ancaster Soccer Club and agreed to share the facility.
The project’s cost was also offset by provincial and federal grants totalling $2.6 million. The city of Ancaster got involved by unanimously approving a $1 million interest-free loan to the school.
The Kelowna United FC headed a similar partnership with the Central Okanagan School District, which wanted to add a second dome facility to share with other sports organizations in the community. The provincial government chipped in with a $350,000 grant to help fund the joint venture.
Sell the Naming Rights to Your Dome
Big-money sports franchises often sell the naming rights to their arenas and stadiums. This has been happening since 1912 when the stadium owner for the Boston Red Sox also owned a company called “Fenway Reality.” Later, in 1926, chewing gum mogul William Wrigley named the Cubs stadium “Wrigley Field.”
While some bemoan stadium naming sponsorship, it can be a great way to help fundraise your dome!
The Chicago Fire MLS club partnered with The Private Bank for naming rights to their new dome, which features two regulation-sized soccer fields. In addition to the Chicago Fire Juniors team, the dome will be used locally by more than 250,000 people each year.
Get Corporations, Local Businesses and Individuals Involved
With the explosive growth of soccer in North America, more and more corporations are wanting to get involved in this form of sponsorship.
BMO Financial Group is not only the sponsor of Toronto FC’s BMO Field stadium but also the club’s state-of-the-art Academy training ground (a dome built by the Farley Group!)
Kelowna United also used the popular “Platinum and Gold Sponsors” method, where individuals and local companies where recognized for their contributions to the Kelowna United Dome project. And hey, you might recognize one of the names of the Platinum Sponsors!
Get Local Pro Sports Teams Involved
As you read in the above examples, pro sports teams (especially growing pro soccer franchises in North America) are great partners in soccer dome fundraising.
It doesn’t always have to be in the form of major sponsorship, either. For The Field for All Seasons Campaign (still catchy, isn’t it?) MLS Club Toronto FC donated a Jersey signed by each member of their roster. The jersey was put up for auction, which got many individuals excited and involved to donate to the project.
There are many creative ways to fundraise for your dome project. From collaborating with various levels of government, corporations, and local businesses to public and private individuals, pro sports and local sports clubs, there are many ways to get your dome off the ground!